RESPONSIBILITIES Creative Concepting & Storytelling Lead UA creative concepting, defining narrative, messaging, and format strategy before production. Apply strong storytelling principles to maximize engagement within the first few seconds of every ad. Develop clear creative briefs and review all
RESPONSIBILITIES PLAYER BEHAVIOUR & RETENTION ANALYTICS Build dashboards to monitor player health, retention, engagement, and churn. Perform cohort, funnel, and player segmentation analyses to uncover behavioral insights. Identify churn risks, engagement opportunities, and metric anomalies, delivering