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Job Purpose The primary objective of this role is to deliver a competitive trade product offering for Financial Institutions that will generate strong revenue growth and attractive returns for the Bank. Key Result Areas Drive Overall
Job Purpose: 1. Develop and deliver customer-centric “How-to” video content strategy to simplify product understanding and enhance digital adoption (app, online banking, services). 2. Implement AI-led marketing initiatives by collaborating with internal AI technology & marketing
